Episode 26 : Building a brand begins with giving zero fucks. Listen up  as we share how upping your boldness, scaling grass roots and making  people feel something leads to massive returns.

We also talk ...

- Why we wear hoodies

- The pay off of atypical partnerships

- When PR comes into play

- The importance of methodical thinking when building a brand

- Maximizing your YOC by building tribalism into your brand