What's the key to a successful marketing campaign? Knowing your customers. In this month's episode of our Smart Partner Marketing podcast series, MediaValet VP of Marketing Maria Osipova explains how personas lead to prospects.

Partner Marketing Pros- Episode Three

The Microsoft Partner Network is the largest community of partners across the globe. Hosted by Microsoft’s Rachel Braunstein, this podcast brings you insider access to unforgettable interviews with Microsoft partners, executives, and industry thought leaders. Tune in to learn more about the big ideas shaping business and technology today. Subscribe to the podcast to never miss an episode, and rate and review to let us know what you think.