Speaking on a stage is one of the most important street cred indicators in thought leadership. Even though people aren’t going to events physically, the speaking space hasn’t slowed down. In fact, speaking has actually ramped up in the virtual space over the last 6 months. Thought leaders have the opportunity to play in global speaking space where people aren’t limited by location, and even a chance to get out in front of the competition when live events do return. 

Virtual and hybrid events have become the new way to get in front of people, and anyone who’s able to capitalize on this time of experimentation has a real chance to overtake other thought leaders. 

Where is money in events going right now and how can we get our content out to more people? What are the credibility indicators that companies are looking for when it comes to when it comes to who they choose as speakers? 

In this episode, I’m joined by the founder of Markman Speaker Management, Steve Markman. He shares what we need to be doing right now to align with the new normal in speaking.