Thought leaders with various intellectual interests find themselves in a space where they want to widen sales channels or head into another niche completely, but it can be challenging to go about this pivot the right way. 

There is a sequence that needs to be followed – a storytelling staircase of credibility and path to expand our reach and results. What are the systems, sequences and elements behind jumping into our next niche? What is the leveraged opportunity our guest sees in creating more value for people?