The market is becoming more and more flooded with agencies and differentiation is getting harder. As a result, agencies that are moving away from implementation and leveraging to strategy and coaching are more profitable. What is taking place in the agency landscape that is driving the need for us to take this direction? How does implementation allow us to grow our income without doubling our headcount? Why should we be running the exact marketing strategy we’re selling to our clients? Why is it so powerful to actually show our clients what we do, not just tell them?