When it comes to investing in your brand marketing, there’s a foundational and infrastructure-building period we can’t avoid, and because of that, we don’t get results quickly. How do we prepare our staff and clients prepared for this inevitable part of the process? As marketing agencies, what is the value proposition we bring to our clients especially in the early stages of implementing a strategy when there’s no positive ROI yet? How are most marketing agencies selling the wrong thing, and what should we be selling? How do we turn marketing into something we just do into an organizational habit that pays off at the tail end of intense brand building.