The explosion in popularity of smart speakers like Alexa have birthed what promises to be the latest gold rush for marketers – Alexa Flash Briefings. The question every marketer, thought leader and agency leader has is what to convey in a minute that’s going to make an impact. What type of content works most effectively for this? How can we create bulk content for our briefings and when it comes to calls-to-action, what are the best practices?