For a lot of agencies owners and thought leaders, their business models are based on one-and-done transactional relationships, and the challenge is being able to build long-lasting relationships in that space. When we have a core business that is transactional by nature and has a defined start and end point, how do we create an ongoing recurring revenue stream? How can we build build an ecosystem of people who supplement what we do, help us do it more effectively, but also become a referral network? How do we meet the people to add to our trusted partner ecosystem?