This week, Nina Butler joins the podcast to talk all things event creation. Nina is an experienced director with a demonstrated history of working in the event and hospitality industry and start ups and serves as Director of Events and Experiences at Alyce.&nbsp;
Nina's team specializes in creating "unexpected" events or as she calls them "Pattern Disruptors" that surprises an audience and captures their attention.&nbsp;
She breaks down some of the ways their team thinks through events for Alyce and the three types of events that make up their marketing strategy:
<ol>
 <li>Meet Alyce - Introducing customers to the brand</li>
 <li>Experience Alyce - Show customers more about the brand</li>
 <li>Get to know Alyce - Go deeper with an audience&nbsp;</li>
</ol>
This episode is great for anyone looking to market their business to new clients through events.&nbsp;
<a href="https://www.alyce.com/?utm_medium=podcast&amp;utm_source=content&amp;utm_campaign=Mic-Drop-Events-Podcast">Check out Alyce online!</a>

038 | Holiday Party Ideas for 2021

/Mic Drop/ ● noun ● Defined on Google as “an instance of deliberately dropping or tossing aside one's microphone at the end of a performance or speech one considers to have been particularly impressive.” Planning events that people love is hard work. Every event should have a mic drop moment. Whether you are a seasoned veteran or new to event planning, event management or event production this podcast will bring you principles, stories, fresh ideas and best practices for how to create your own event that people will love. Listeners of the podcast love the fresh ideas, practical advice and fun ways that Billy Boughey and the Elevate team bring to events. Topics include: Event Planning, Event Management, Event Production, Social Media at Events, Virtual Events, Hybrid Events, Simulcast Events, Internal events for employees, External events for clients, Keynote Speakers, Venue Management, and more!