<p>What do Australia’s top marketers with B2B remits see ahead? Commbank’s Jo Boundy, Salesforce’s Leandro Perez and ServiceNow’s Caroline Raj debate how the talent crunch may be set to flip, why B2B marketing has the data and analytics skills B2C marketers want and how they’re resisting more demand generation activity as the economy slows - for now. </p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

Crazy crypto: Why Nine’s Pedestrian Group is going counter-trend to launch blockchain, Web3 site for younger set amid crypto crash – 20% are already invested but main media coverage too binary

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

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‘Two million customer journeys a day': McDonald's Chief Customer Officer Chris Brown on surging 1.6m loyalty members, plant-based meat trials, consumer spending volatility and flipping his career from global agency brands

Commbank, Salesforce, ServiceNow CMOs: Talent crunch turning as layoffs rise; Budgets and brand building hold for now; B2B sector hunts B2C marketers with future skills pitch