After the best part of three decades, iconic Australian brand Ampol is back from the dead with a massive relaunch across 1,900 fuel and retail stations and an emotive, unmistakably Australian campaign that’s landing with Aussies young and old. Chief Brand Officer Jenny O'Regan, Saatchi & Saatchi CEO Anthony Gregorio and National Chief Creative Officer Mike Spirkovski, plus Jason Smith, Client Partner at Ampol’s media agency iProspect, say the numbers are miles ahead of target as Australians reconnect with road trips and retro cool. O’Regan says the brand campaign is now flipping “grudge purchases” into road trip-fuelling technical product sales – for both drivers and their vehicles. Next up are alternative fuels, ‘net zero’ and electric vehicles. This one’s got plenty in the tank.

See omnystudio.com/listener for privacy information.