<p>Publishers and programmers believe audiences are more purpose-driven than ever and are pushing hard to reflect greater diversity within their slates. Yet "reach trumps morality every time" when it comes to buying TV ads, according to&nbsp;Innocean Australia CEO Jasmin Bedir.&nbsp;10 ViacomCBS National Creative Director Michael Stanford and&nbsp;Eureka Productions&nbsp;Head of Entertainment&nbsp;Sophia Mogford on how changing the narrative will help brands keep customers.</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

“Mea culpa” - Sir Martin Sorrell admits he couldn’t move fast enough to reengineer WPP, but says global ad groups must go private, before it’s too late

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

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Shift happens: Unilever global media chief predicts “seismic” impact from advertisers’ push for cross-media measurement, with Australia “following fast”