SCA CEO Grant Blackley says Silicon Valley tech players are raving about the company&rsquo;s just launched LiSTNR platform as &ldquo;world-beating&rdquo; - it bundles broadcast radio brands and content with livestreaming, podcasts and new music formats in a personalised, logged-in user experience. Blackley, SCA&rsquo;s Chief Content Officer Dave Cameron, and Digital Audio GM, Grant Tothill predict LiSTNR will propel audience discovery of more audio genres and formats to new highs as the market doubles by 2024.
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Attention economy surges; Facebook to create ad formats which last longer with users than two seconds

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).