The stoush between Big Tech and Big Media over content payments has relegated another ACCC inquiry into media agencies and adtech to an industry wasteland. But by August, the ACCC will make final its recommendations to the Federal  Government and could upturn much of the data and advertising supply chain. Five leading Australian and international industry execs break down why the ACCC’s “big six” proposals matter and what it means for advertisers, tech, media and agencies.  

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