<p>Andrea Bernard, the head of marketing and sales at Simply Energy, ultimately part of the $60bn French energy giant, Energie, started using Behavioural Economics thinking 18 months ago - now it&rsquo;s central to her strategy on everything. And Andrea isn&rsquo;t alone. Behavioural Economics specialist and co-founder of Hard Hat, Dan Monheit, says there&rsquo;s been a surge of interest from brands this year. Here&rsquo;s why.&nbsp;</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

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Australian marketers are flocking to applied Behavioural Economics - Simply Energy marketing and sales boss Andrea Bernard and Hardhat’s Dan Monheit explain how - and why - it’s on-trend this year