Howcroft says media is the most ruthless industry, consulting the most influential but advertising the smartest. Nine Radio’s new boss Tom Malone, meanwhile, spills the beans on how Russel Howcroft left PwC to join 3AW’s breakfast slot and the complete overhaul he’s implemented at Nine Radio to skew younger and address advertiser bias against older, lucrative audiences in radio. Malone also tells a very different story around Alan Jones and his exit from radio. 

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