They’ve arguably been the hardest hit media companies through COVID-19 but the bosses of some of the world’s leading OOH companies - with iconic sites like NY’s Times Square, London’s Piccadilly Circus and Sydney’s Glebe Island Silos in their portfolios - come out swinging on this Mi3 podcast. Existential threats from COVID-19 and changes to public mobility and WFH are overcooked, they claim. And they’ve learnt the lessons from publishing - programmatic trading is set to surge but not through intermediaries and open exchanges like Google's. They’re not so united, however, on industry-wide trading platforms to tackle Big Tech. Sound familiar? This one’s a cracker.

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