<p>Mark Ritson calls him one of our "truly great marketing iconoclasts". Professor Byron Sharp says &ldquo;I wish I was brave enough to be this rude&rdquo; and NY-based ID Comms CEO Tom Denford predicts Bob Hoffman will possibly be "the most influential person of the decade in media". Here&rsquo;s Hoffman in full flight. Enjoy.</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

Danny Bass from the outside: Ex-IPG Mediabrands CEO says culture requires agencies, media people back in the office for magic to happen; COVID to hurt media owners more than agencies

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

Omny

Mi3 Audio Edition

Influencer marketing - cowgirls, cowboys, brands and agencies prepare for more regulatory scrutiny, cash-for-comment disclosure and measurement rigour

Media’s “most influential” person of the decade? Bob Hoffman is bleak, grumpy and wishes the advertising holding companies would fail for a better industry