Mi3 Audio Edition
Mi3 Audio Edition
Mi3 & iHeart Podcasts Australia
How Xbox, Twitter reversed ‘goldfish’ attention spans in a world-first social gaming campaign
19 minutes Posted Jan 30, 2020 at 4:00 am.
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Show notes

Think again if you’re convinced online communities have the attention span of a goldfish. Xbox and Twitter execs lift the lid on how complex social campaigns are booming, and how gaming consoles are advancing as hubs for streaming and media. 

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