<p>In this podcast hosted by Mi3&rsquo;s Executive Editor Paul McIntyre, Nine&rsquo;s Chief Sales Officer Michael Stephenson goes into bat against Wavemaker CEO Peter Vogel on Nine's key Upfronts announcements for 2020. Stephenson says Nine is transforming to become a &ldquo;marketing platform&rdquo; to compete with Big Tech. It now has 11 million users logged-in following the Fairfax Media acquisition and has invested in an in-house &ldquo;effectiveness unit". Peter Vogel has some counter-arguments.</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

Volvo’s marketing director on flipping to longer-term brand building over digital performance tactics

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).