<p>Coming in hot off Network Ten&rsquo;s Upfronts, Mi3&rsquo;s Executive Editor Paul McIntyre talks to CEO Paul Anderson and Chief Content Officer Beverley McGarvey on marketers&rsquo; return to TV&rsquo;s top-of-the-funnel brand credentials, fixing Ten&rsquo;s 2020 first-quarter audiences and moving the market on from overnight ratings.</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

Brand 'in-housing’ is too hard - new outsourcing models emerge

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).