<p>Online tradie marketplace Hipages wanted to reduce its heavy reliance on Google Search. It tried TV to build its brand and short-term sales took off too. Stuart Tucker, Hipages chief customer officer, talks to Mi3&rsquo;s Executive Editor Paul McIntyre about his secret sauce. &nbsp;</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

How Virgin Airlines set a new benchmark for agency reviews, transparency

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).