How does a journey that begins with a degree in philosophy - and a chance conversation with a librarian - lead to a surprise move from Manchester to New York, one of the advertising industry's foremost fellowship programmes and a career-long interest in understanding customer behaviour? Onika Simon shares her story, including awards, working with Cisco and now a new direction where she's trying to make the most of everything she's learned along the way. Get in touch with feedback and questions @mexfeed on Twitter or email [email protected].Show notes with links to everything discussed:https://www.mobileuserexperience.com/category/podcast/Contact:T: https://twitter.com/mexfeed/E: [email protected]