Automotive is an industry in transition. The challenge is two-fold: an immediate need to enhance digital elements of the vehicle experience, while contemplating the longer term – and arguably more significant – conceptual revolution in personal mobility enabled by pervasive computing. Parrish Hanna, Global Director of Interaction & Ergonomics at Ford joins Design Talk hosts Marek Pawlowski and Alex Guest for a discussion which ranges from lessons learned in smartphone design and the intricacies of user testing to new ways of shaping automotive brand experience and design skills for the future. You can find detailed show notes, with links to everything mentioned, at http://mobileuserexperience.com/?cat=360.