<p>Learn why Donor Acquisition Cost is so important, how to gather this data, and how to use this data to make better decisions.</p> <p>Mentioned in this episode:</p> <ul> <li>DAC Cheat Sheet: <a href= "http://www.fundraisingreportcard.com/DACSheet">www.fundraisingreportcard.com/DACSheet</a></li> <li>DAC Excel Calculation Template: <a href= "http://www.fundraisingreportcard.com/DACTemplate">www.fundraisingreportcard.com/DACTemplate</a></li> <li>What is overhead: <a href= "http://overheadmyth.com/faqs/">http://overheadmyth.com/faqs/</a></li> <li>Fundraising expenses: <a href= "http://www.nonprofitaccountingbasics.org/fundraising/accounting-fundraising-expenses">http://www.nonprofitaccountingbasics.org/fundraising/accounting-fundraising-expenses</a></li> </ul>

Measuring Fundraising ROI with Donor Lifetime Value (MTM-S01E04)

Learn how to make sense of your fundraising data to make better decisions and raise more money with less effort. Join Zach Shefska and Tim Chaten in a bi-weekly podcast about fundraising metrics, data analysis and more.