What can regional ground hogs teach us about UX design? In this episode of Metric, we talk about designing services and products that have a demonstrable need. Hear everything you ever wanted to know about about projects that never get off, the shelf of domain-name good intentions, that there are alternatives to Punxsutawney Phil.

Tim Broadwater is @uxbear on Twitter

Michael Schofield is @schoeyfield on Twitter

Metric is @metricpodcast on Twitter.