<p>As a product creator, how do you prevent confusion with other similarly-named products in the market? Josh is an intellectual property attorney specializing in trademark law. He joins Mark and Adam to discuss why trademarks exist to protect consumers, not businesses; the legal differences between ™️, ®, wordmark, and logomark; patent trolling and trademark bullying; and the APIs used to monitor trademark databases. Plus: the trademarks of Apple, Monster Energy, and LeBron James.</p>

<p><a href="https://discord.gg/qFxWPzcenf">Discuss this episode in the Muse community</a></p>
<p><a href="https://twitter.com/museapphq">Follow @MuseAppHQ on Twitter</a></p>
<hr/>
<h2>Show notes</h2>

<ul>
<li><a href="https://twitter.com/JoshGerben">Josh Gerben (@JoshGerben)</a></li>
<li><a href="http://gerbenlaw.com">Gerben Intellectual Property</a></li>
<li><a href="https://tmsearch.uspto.gov/bin/gate.exe?f=login&amp;p_lang=english&amp;p_d=trmk">TESS (Trademark Electronic Search System, or TESS)</a></li>
<li><a href="https://graphics.stanford.edu/~dk/google_name_origin.html">origin of the name “Google”</a></li>
<li><a href="https://en.wikipedia.org/wiki/Lanham_Act">Lanham Act</a></li>
<li><a href="https://www.law.cornell.edu/wex/retainer">retainer</a></li>
<li><a href="https://museapp.com/podcast/22-brand/">Metamuse episode on Brand</a></li>
<li><a href="https://www.uspto.gov">US Patent and Trademark Office (USPTO)</a></li>
<li><a href="https://en.wikipedia.org/wiki/Common_law">common law right</a></li>
<li><a href="https://www.dove.com/us/en/washing-and-bathing/beauty-bar.html">Dove soap</a>, <a href="https://www.dovechocolate.com">Dove chocolate</a></li>
<li><a href="https://www.quora.com/What-are-the-differences-between-case-law-and-statute-law">case law vs statute</a></li>
<li><a href="https://www.law.cornell.edu/wex/expert_testimony">expert testimonial</a></li>
<li><a href="https://en.wikipedia.org/wiki/Mutual_assured_destruction">mutually assured destruction</a></li>
<li><a href="https://www.patenttrademarkblog.com/standard-character-trademark-word-mark-vs-stylized-logo-design-mark/">word mark vs logo mark</a></li>
<li><a href="https://www.gerbenlaw.com/trademark-services/trademark-monitoring/">trademark watch service</a></li>
<li><a href="https://www.lexology.com/library/detail.aspx?g=72ae12b4-4b83-4ec4-a0d2-96d9aa534be5">trademark bullying</a></li>
<li><a href="https://www.gerbenlaw.com/trademarks/">Gerben Trademark Library</a></li>
</ul>

66 // Business of apps with Markus Müller-Simhofer

Tools for thought, product design, and how to have good ideas.