This week GrayMeta interviews Sarah Nichol, Senior Business Architect and Claire Feeney, Head of Technical Operations at All3Media International, the distribution arm of the global content producer.
Matt Eaton talks to Claire and Sarah about a broad range of topics from the multi-faceted role metadata plays in rights & availabilities to metadata as customer service and the economics of metadata in distribution. We discuss:
The challenges working with a lack of international delivery standard for metadata
Opportunities for improving metadata in the future, for example, by having metadata follow the content through the supply chain and understanding from distribution partners how effective the metadata is in terms of driving discoverability.
The unintentional bias within metadata and the consideration of the use of language in metadata to avoid excluding minority groups
Corporate memory and internal discoverability
