Menu Talk
Menu Talk
Restaurant Business Online
How DIG on 4th merges fast casual and full service into a welcoming all-day cafe
21 minutes Posted May 19, 2022 at 4:37 pm.
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Matt Weingarten believes in the power of community and of shared meals around the table. As head chef of 30-location DIG, that was his driving force when creating the menu for the brand’s new all-day cafe, DIG on 4th, where guests are encouraged to linger.

Along with the plant-forward, customizable bowls from the original concept, this new fast-casual/full-service hybrid offers all-day happy hour, shareable sheet tray dinners, sandwiches made with local ingredients on housemade focaccia and seasonal market-driven plates.

Weingarten also believes in the power of teaching people to cook and paying the kitchen team a respectable wage. Listen as he shares how he marries this high-touch approach with the latest technology, and why DIG on 4th, which opened just this week, is a restaurant model destined for expansion.