Show notes
What if entrepreneurs and investors could take money off the table without giving up control of their company? In this eye-opening episode, Rob sits down with Antonia Rojas, Managing Partner at Attom Capital, to explore the rise of direct secondary offerings in Latin America—and why they’re changing the game for founders. The two discuss the history and context of Secondary Offerings, from unlocking liquidity to navigating emotional and strategic decisions. Antonia breaks down how this emerging approach is empowering entrepreneurs, reshaping capital flow, and opening new doors—especially for women in venture capital. Whether you're a founder, investor or just curious about how money really moves behind the scenes, this conversation offers fresh insights and practical takeaways you won’t want to miss.Feel free to follow and engage with ANTONIA here:LinkedIn: https://www.linkedin.com/in/antoniarojase/Instagram: https://www.instagram.com/antorojase/Business LinkedIn: https://www.linkedin.com/company/attom-capital/Website: https://www.attomcapital.com/We're so grateful to you, our growing audience of entrepreneurs, investors and community leaders interested in the human stories of the Entrepreneurial Thinkers behind entrepreneurial economies worldwide.As always we hope you enjoy each episode and Like, Follow, Subscribe or share with your friends. You can find our shows here, and our new Video Podcast, at “Entrepreneurial Thinkers” channel on YouTube. Plug in, relax and enjoy inspiring, educational and empowering conversations between Rob and our guests.¡Cheers y gracias!,Entrepreneurial Thinkers Team.Chapters00:00 Introduction and Technical Setup04:57 Understanding Direct Secondary Offerings10:11 The Necessity of Secondary Capital18:03 Building a Sustainable Ecosystem in Latin America22:58 The Story Behind Attom Capital30:00 The Business Model of Attom Capital34:50 Navigating Deal Flow: Entrepreneurs and Investors42:08 The Evolution of Secondary Markets in Latin America49:57 Emerging Industries and the Role of Fintech57:57 Actionable Steps for Entrepreneurs Considering Secondary Offerings