Show notes
how do Angelenos see themselves? How does the world see Los Angeles? CEO of Cultural Insights Agency, ThinkNow, joins the show to release their latest marketing research report and discuss why Los Angeles is the Nation’s coming attractions! Life and Business happens here first, and the City is about to step onto the world’s biggest stage where the brand opportunities are massive. In this episode of Entrepreneurial Thinkers, Rob Ryan sits down with Mario X. Carrasco, co-founder of cultural insight agency ThinkNow, to discuss what makes Los Angeles such a powerful engine for innovation, culture, and economic growth. With the 2026 NBA All-Star Game, 2026 World Cup, 2027 Super Bowl, and 2028 Summer Olympics & Paralympics all on their way to Los Angeles, they explore how culture shapes consumer behavior, where real opportunities are emerging, and what Entrepreneurs and Big Brand Executives need to understand now to stay ahead in one of the world’s most dynamic cities.DOWNLOAD THE ThinkNow L.A. REPORT HERE: https://la.thinknow.com/Feel free to follow and engage with MARIO here:LinkedIn: https://www.linkedin.com/in/marioxcarrasco/Instagram: https://www.instagram.com/mxcarrasco/Threads: https://www.threads.net/@mxcarrascoInstagram Business: https://www.instagram.com/thinknowglobalWebsite: https://thinknow.com/We're so grateful to you, our growing audience of entrepreneurs, investors and community leaders interested in the human stories of the Entrepreneurial Thinkers behind entrepreneurial economies worldwide.As always we hope you enjoy each episode and Like, Follow, Subscribe or share with your friends. You can find our shows here, and our new Video Podcast, at “Entrepreneurial Thinkers” channel on YouTube. Plug in, relax and enjoy inspiring, educational and empowering conversations between Rob and our guests.¡Cheers y gracias!,Entrepreneurial Thinkers Team.Chapters00:00 Introduction to Entrepreneurial Thinkers and Mario Carrasco05:16 The World in One City: Understanding the Report08:14 Los Angeles: A Hub of Economic Opportunity11:10 Cultural Insights: The Identity of Los Angeles13:58 The Future of America: Multiculturalism in Los Angeles17:06 Marketing Strategies for a Diverse Audience20:08 Neighborhood Microcultures in Los Angeles23:14 The Importance of Localized Marketing26:09 Engaging with the Community: Lessons for Brands29:08 The Role of Sports and Cultural Events in Identity32:15 Conclusion: Embracing the Future of Los Angeles38:10 The Power of Team Apparel and Generational Trends41:20 Community Engagement Through Watch Parties46:22 Leveraging Data for Brand Opportunities49:39 Understanding ThinkNow's Role in Cultural Insights54:06 The Importance of Long-Term Client Relationships59:00 Applying Insights for Civic Engagement01:03:48 Key Takeaways from the World in One City Report