<p>A company's brand is its identity, and it is one of the most valued parts of your business. When brand is done right, it influences what happens inside a company as well how people on the outside perceive it.  The brand becomes something that you are, not just something that you do.  It is something that can influence behavior.</p> <p>On this episode of the MEMIC Safety Experts Podcast, I speak with Nancy Marshall, CEO of Marshall Communications about branding and how brand can influence safety behavior at your company.</p>

Tire Servicing Safety: Don't reinvent the wheel with Andy Wood - Part 1

Because safety is more than just a policy, practice, or personal protective equipment, the MEMIC Safety Experts Podcast hosted by Peter Koch will interview industry leaders every two weeks on the trends, tools, and techniques that are tried, tested, or emerging in the world of workplace safety. What you learn could save your life or the life of a friend or coworker, or at least save everyone from a few unnecessary cuts, burns and bruises. Make your work, and world, a safer place.