Guest host Joe Corbett, NAIS senior research analyst, speaks with Taryn Upchurch, director of outreach at Trū School (CA) about using Jobs-to-be-Done in marketing, personalizing messaging for families, and finding students that resonate with your school’s mission.

Mark McKee, Head of School, Viewpoint School

NAIS Member Voices focuses on the hard-working individuals that make up the independent school community. Each episode will feature a discussion with a different staff member at an NAIS member school about his or her role, challenges, successes, inspiration sources, and more. For more information about NAIS or any of the resources discussed, visit www.nais.org or contact us at membership@nais.org.