Lord Sugar, the self-made multi-millionaire behind Amstrad and The Apprentice, appeared at the Apple store in Covent Garden on 26th October 2010 to talk about his autobiography, What You See Is What You Get. Lord Sugar was interviewed by Adrian Chiles.

Johnny Ball: Meet the Author

iBookstore and the Apple Store bring you top authors talking about the season's biggest books. Subscribe and with each episode you'll hear authors like Nick Hornby and Stephen Fry read from and discuss their latest works of fiction and nonfiction. Want to hear more? Get the audiobook and author's playlist on iTunes.