<p>J.J. Peterson is the Chief of Teaching and Facilitation at StoryBrand, Co-Host of the Building a StoryBrand Podcast, and co-author of the new book out today: Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business.</p> <p>J.J. breaks down the successful StoryBrand formula and discusses the best ways to use it in your medical practice. </p> <ul> <li><a href="https://amzn.to/39RwwNu">Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business</a></li> <li><a href="https://amzn.to/2TTdeSm">Building a StoryBrand: Clarify Your Message So Customers Will Listen</a></li> <li><a href= "https://www.businessmadesimple.com/">BusinessMadeSimple.com</a></li> </ul>

119: Coronavirus: Leadership Advice from Disaster Physician Dan Diamond, MD

Medical practice management, marketing, ancillary and technology trends. The Medical Practice Trends podcast is brought to you by Emedikon, founded by Peter J Polack MD, author of "Navigating the EMR Jungle" and the soon-to-be-released "Ultimate Ophthalmic Marketing Machine" and technology columnist for Ophthalmology Management Magazine.