MediaTalk
MediaTalk
S&P Global Market Intelligence
Expectations for the Summer Games: Streaming, ad spending, swimming in the Seine
17 minutes Posted Jul 11, 2024 at 9:00 am.
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The Summer Games are almost upon us, with the Opening Ceremony set for July 26. Gary Zenkel, president of NBC Olympics, joins MediaTalk to discuss all the work that has gone into preparing for this year's Olympic Games. Between the Opening Ceremony on the Seine to competition locations at the Eiffel Tower and Versailles, these Summer Games promise to be historic. Gary details NBC's 7,000 hours of coverage, including 1,500 hours on linear, and the importance of Peacock as NBC's hub of Paris Olympic coverage in the US.