Welcome to episode 6 of Media Unscripted. That’s right, 6 episodes in the bag.

To celebrate this momentous moment we are joined by Frederic Kachar, managing director of print media and radio at Grupo Globo in Brazil, which is the biggest mass media group in Latin America. 

Freddie has worked there for 25 years, and he knows the industry inside out, having started as a financial analyst for Infoglobo and now charged with the responsibility of transforming the digital business.

In this interview we talk about the decline of the print industry in Brazil and the challenges of changing the culture at Grupo Globo in terms of getting them to embrace digital content.

As well as the challenges, Freddie talks about what excites him most in the publishing industry in Brazil and how fiercely proud his is of the content they create and the impact it is having on Brazilian society.

We also talk about: 

• How Grupo Globo is challenging fake news – particularly during the covid-19 pandemic
• Why social media companies are publishers and not platforms
• The shocking truth about Telegram
• What the media industry in Brazil can learn from other territories in terms of improving user experience and product innovation

We really enjoyed speaking to Freddie and hope you enjoy listening to this podcast. If you did, please don't forget to like and subscribe!