Why would a huge European event business snap up a relatively unknown media company? In this 5-minute tear down, Adam Ryan has the answers.

Join Adam as he shares his personal experience talking to Industry Dive CEO Sean Griffey, why Informa has done the math, and some of the challenges they’ll face going forward.

You’ll hear Adam’s spicy takes on whether this vertical play will convert, why media is always an execution game, and why going deeper with the audience is Informa’s next challenge.

To hear Adam’s original interview with Sean, listen here: https://bit.ly/3J1ulcM

And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves

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