Pete Clifton is Editor-in-Chief at Press Association, one of the world&apos;s oldest news agencies. In this exclusive interview, he explains how digital has radically and irreversibly changed the news business; reveals what the future holds for the Press Association as it seeks to become a wholly digital-first agency; and talks through his career, including launching BBC News Online, leading MSN, and running the much-loved Ceefax.

Media Masters - Isabel Oakeshott

Extended one-to-one interviews with the key people in the industry. Find out their tips for career success, and peek behind-the-scenes at their workplace. Candid, thoughtful and reflective - a chance to share the insight of those at the very top of their game. Presented by Paul Blanchard.