Media Intelligence
Media Intelligence
WPP Media
Beige is the New Black
27 minutes Posted Mar 7, 2025 at 7:25 pm.
In this episode, Kate, Jeff, and Nidhi dive into the latest developments shaping economics, media, technology, and entertainment in 2025. From tariffs impacting trade to the evolution of streaming platforms and AI innovation, we explore how industries are navigating uncertainty and embracing change. Highlights include insights from the US Federal Reserve Beige Book, Oscars viewership trends, YouTube’s app redesign, and updates from the Morgan Stanley TMT Conference.Segments
Introduction
Global Economics Overview
Beige Book Insights
US Consumer Spending Trends
Tariffs and Price Increases
F1 Viewership Insights
European Media Owners Report
Linear TV Trends in Europe
Germany's Cable TV Shift
Streaming vs. Linear TV
Out-of-Home Advertising Growth
Programmatic Advertising in OOH
YouTube’s Redesign & Aggregation
The Battle for the Living Room
Morgan Stanley TMT Conference Highlights
Fox’s DTC Strategy
Netflix’s Ad Business Growth
Disney’s Focus on Advertising
Warner Bros. Content Strategy
0:00
27:29
Download MP3
Show notes
In this episode, Kate, Jeff, and Nidhi dive into the latest developments shaping economics, media, technology, and entertainment in 2025. From tariffs impacting trade to the evolution of streaming platforms and AI innovation, we explore how industries are navigating uncertainty and embracing change. Highlights include insights from the US Federal Reserve Beige Book, Oscars viewership trends, YouTube’s app redesign, and updates from the Morgan Stanley TMT Conference.Segments(00:00) Introduction(00:28) Global Economics Overview(01:32) Beige Book Insights(02:45) US Consumer Spending Trends(03:30) Tariffs and Price Increases(05:02) F1 Viewership Insights(07:13) European Media Owners Report(08:55) Linear TV Trends in Europe(09:56) Germany's Cable TV Shift(11:00) Streaming vs. Linear TV(14:52) Out-of-Home Advertising Growth(15:32) Programmatic Advertising in OOH(16:18) YouTube’s Redesign & Aggregation(17:04) The Battle for the Living Room(19:41) Morgan Stanley TMT Conference Highlights(20:10) Fox’s DTC Strategy(22:31) Netflix’s Ad Business Growth(24:00) Disney’s Focus on Advertising(24:34) Warner Bros. Content Strategy(25:55) Weekend Plans & Closing RemarksSome links:GroupM's This Year Next Year 2024 End of Year Report: https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/US Federal Reserve Beige Book: https://www.federalreserve.gov/monetarypolicy/files/BeigeBook_20250305.pdf Thanks for tuning in! If you enjoyed this episode, don’t forget to hit the follow button, and rate us on your favorite podcast platform. And we’d love to hear from you—drop a comment or share your thoughts with us on LinkedIn.