The northern hemisphere summer may be slowing down, but what about the pace of ad-spending among primarily digital businesses? We get into the numbers for 'Digital Endemics' and find a specific sector bucking the trends. Also: in the age-old debate between brand and performance, where are marketers currently focused and why? Plus: the love/hate triangle between AppLovin, Unity, and IronSource. And: Sean Cunningham, President and CEO of the Video Advertising Bureau (VAB), joins the podcast to discuss the future of video measurement.
Related links:
<ul>
 <li><a href="https://www.groupm.com/digital-endemic-businesses-2022-2nd-quarter-takeaways/">https://www.groupm.com/digital-endemic-businesses-2022-2nd-quarter-takeaways/</a></li>
 <li><a href="https://thevab.com/about">https://thevab.com/about</a></li>
</ul>
Music credit: Joseph McDade

35/ Sept 9: Bad Back Pat

Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. 

Welcome to Media Intelligence by WPP Media.