Med Spa CEO
Med Spa CEO
Heather Terveen
The 4 C's Framework to Take Your Team from Stuck to Full Buy In
24 minutes Posted Oct 29, 2025 at 6:30 am.
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Show notes

Introducing new systems in your Med Spa? You're almost guaranteed to meet resistance. But that doesn't mean your team is lazy or broken. In this episode, I talk about how to lead your team through the discomfort of doing things differently with clarity, encouragement, and structure. I break down Dan Sullivan's 4Cs framework and how to build a positive accountability system that drives results (without creating resentment). Get ready to turn resistance into momentum and become the kind of leader your business needs for its next level.

 

HIGHLIGHTS

  • Why resistance is a normal (and expected) part of growth.

  • The reason your team avoids change (hint: it's not laziness).

  • Dan Sullivan's 4 C's framework to help you and your team build confidence.

  • What to do when a team member resists selling premium packages.

  • How to tell if someone's coachable or just not the right fit.

  • How to build a growth mindset culture in your practice.

 

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE 

Apply for The Med Spa Advantage HERE 

 

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com