Show notes
Are you wasting money on ads? If your paid ads aren’t converting into bookings, the problem isn’t just targeting — it’s what happens after the lead comes in. This is my first-ever in-person guest episode as I sit down with Mike LeMieux to discuss the biggest mistakes Med Spas make with paid ads, why boosting posts is a waste of ad spend, and how your lead follow-up process is likely costing you thousands. He shares why clients actually say no to treatments (hint: it’s not price!), and how AI-driven follow-up can increase your bookings while reducing your workload. Plus, we dive into the influencer marketing mistake most Med Spas make and what actually works instead. HIGHLIGHTS 00:00 Meet Med Spa marketing expert, Mike LeMieux. 06:15 The biggest mistake Med Spa owners make with paid ads. 13:30 How to get the best ROI on your paid ads. 19:30 The best follow-up system for turning leads into loyal patients. 24:00 The #1 thing the most successful MedSpa owners do differently. 26:30 Why boosting posts isn’t enough (and what to do instead). 28:45 The two types of content every Med Spa owner should focus on. RESOURCES + LINKS Learn more + work with Mike HERE Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com Mike LeMieux: @mikelemieux Mike’s MedSpa Marketing: @medspa_media