Med Spa CEO
Med Spa CEO
Heather Terveen
Why Being Affordable is Killing Your Med Spa (and What to Do Instead)
25 minutes Posted Jan 29, 2025 at 7:30 am.
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Show notes

Premium patients won’t trust you with their results if you don’t trust yourself to charge what you’re worth. In this episode, I reveal why being accessible to everyone may be limiting your profits, client outcomes, and authority in your market. I share how premium pricing not only builds trust with high-value clients but also positions your med spa as the go-to solution for outstanding results. Plus, I break down the ripple effect of your pricing mindset on your team and sales strategies to stand out as a provider and attract loyal clients.

 

HIGHLIGHTS

  • Why affordability is unsustainable for your businesses.

  • The mindset shift you need to attract premium patients.

  • How your pricing conveys your expertise and authority.

  • The hidden cost of under-recommending treatments.

  • Why premium pricing increases loyalty and profits.

  • How to overcome your team’s price sensitivity beliefs.

 

RESOURCES + LINKS

Learn more about the Premium Patient Magnet Toolkit HERE

Apply for Med Spa Advantage HERE

Book a Strategy Call with us HERE

 

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com