More than 22 million urns are estimated to remain in homes across the United States, often without a plan for permanent placement. In this episode of Monument Matters, Honnalora Hubbard and Garrett Wilson of Coldspring discuss the first National Cremation Placement Day on October 17 and what it could mean for monument professionals and the families they serve. They explore the emotional importance of permanent memorialization, the conversations families may be postponing and ways monument builders can become trusted educators in their communities. They also share practical resources businesses can use to participate and begin building a year-round conversation about cremation memorialization.