Elena Brand chose to embrace the Japanese concept of Ikigai to inspire a career ‘shift’ … This was not going to be a full blown change … but more of a re-framing of her existing passions to guide her life’s vision. However, it was not until she began to have vagal faints that her actions became more deliberate. Especially after she fainted into someone’s lap, on a train journey home from work. So, during one of her regular ‘future self meditations’ … an annual course correction … used to inform her thinking for the year ahead and to adopt a very much forward looking lens … things became more obvious. Additional clarity followed with the strong influence of her mentor, who was a leader in nature sustainability. He challenged her with the saying … “If not you … who! If not now … when?”