Maximize Your Social Influence with Neal Schaffer
Maximize Your Social Influence with Neal Schaffer
Neal Schaffer
Teaching sales and marketing professionals, entrepreneurs, and business owners to build, leverage, and monetize their influence through digital marketing and social media. This podcast helps businesses and professionals maximize their sales and digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube as well as through Social Media Marketing, Influencer Marketing, Social Selling, Content Marketing, Email Marketing, and Search Engine Optimization (SEO) to help reach a broad variety of business objectives.
198: I'm On Clubhouse. Now What?
New to Clubhouse? Trying to figure out how to get started and exactly what to do now that you have received that invite and joined the newest rage in social media?Continuing on from my introduction to Clubhouse on episode 196, this episode will provide...
Feb 10
37 min
197: How to Increase Your Influence With a 100-Page Book [Mike Capuzzi Interview]
Have you ever wondered about how you can build influence by writing a book? Have you ever thought about writing a book but the process seems to be overwhelming and you simply don't have enough time in the day?This episode is for you!I am joined today by...
Jan 28
37 min
196: My Initial Thoughts on Clubhouse, the Newest Social Media App
Have you heard of the latest rage in social media Clubhouse? Have you received an invite on your smartphone and unsure as to whether or not you should join? Are you on Clubhouse and still trying to figure out how to glean value from it? Let me share...
Jan 23
29 min
195: How to Maximize Your Real Estate Social Influence [Chris Stuart Interview]
This week I am the one being interviewed, and by no other than real estate visionary and CEO of the leading real estate network BerkshireHathaway Home Services, Chris Stuart. I have had a chance to work together with Chris and his company, and I have...
Jan 13
51 min
194: If I Was Your CMO: Where to Invest in Digital and Social Media Marketing in 2021
What are my predictions for 2021? Instead of trying to predict the future, which I don't think anyone can do accurately, I'd like to offer you my advice as your virtual CMO. Focusing on those key areas that I am focusing on in writing my next book, here...
Jan 7
37 min
193: The Importance of Influencer Collaboration in Building Influence [Amanda Russell Interview]
Amanda Russell, author of The Influencer Code and Professor of Influencer Marketing at the University of Texas, Austin, joins me for a special interview about building influence in today's digital world. Amanda has an amazing life story of competing at...
Dec 31, 2020
48 min
192: My Marketing Technology Toolstack for 2021
This is part 2 (see Ep. 191 for part 1) of an introduction to my recommended marketing technology tools and apps for 2021, including a detailed breakdown of what tools I use and recommend for search engine optimization (SEO), content creation, writer...
Dec 28, 2020
39 min
191: The Technology and Tools You Need for Your Marketing Infrastructure (Part 1: WordPress Plugins)
As we approach the end of the year, it's time to do an audit of our digital and social presence. One of the audits that I recommend you do on an annual basis is for all of the technology you use to support your marketing infrastructure to help you...
Dec 17, 2020
27 min
190: Can an Introvert Become an Online Influencer? [Bob Gentle Interview]
Is there something holding you or your brand back from digital success? Could it be that you might be a little on the shy side when it comes to a social network, or content medium, or just in general? If so, this is the episode for you! Fellow digital...
Dec 9, 2020
35 min
189: You're Measuring Social Media ROI All Wrong
Since publishing The Age of Influence, my thoughts on influencer marketing and social media marketing in general continue to evolve. As I prepare for the writing of my next book, I wanted to share with you my latest views on how you and your business...
Dec 2, 2020
28 min
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