Send us Fan Mail In this episode of the AI Advantage series, Matt Brown sits down with Andy Ballard, CEO of Eastern Sports Management, to explore how AI is reshaping the $120 billion sports tourism industry. Andy shares his journey from teaching and coaching to building sports facilities that serve millions, and how technology now plays a central role in everything from RFP responses to referee audits. Together, they discuss the balance between efficiency and human connection, why AI should b...