matrixmeansmedia's podcast
matrixmeansmedia's podcast
Brenda Hetrick
CANDID CONVERSATION SERIES- EPISODE 12: AD-SUPPORTED STREAMING TV FTW
54 minutes Posted Sep 24, 2021 at 3:20 pm.
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Show notes

Listen in to the September Media Ad Sales Summit Candid Conversation, discussing the rapid rise and widespread penetration of ad-supported streaming television offerings as well as how CTV/OTT/FAST advertising is transforming on-demand and linear video streaming, what its future looks like, and the significant challenges that still lie ahead. Brenda Hetrick (CRO, Matrix Solutions) moderates and is joined by Michael Teicher (CRO, E.W. Scripps), Ian Donnelly (Mgr, Ad Operations, Cinedigm), and Raoul Marinescu (Pres., Streaming Sales, Local Now/ Entertainment Studios). Also, catch the pre-game conversation with Brenda Hetrick and Matrix CEO, Mark Gorman, before the Candid Conversation kicks off!