
You know it’s much harder to turn a lead into a client than it is to get a lead. You have to have a tight sales process, but what does that look like? My guest George Lui breaks it down in detail. What it can look like from lead to client. He started his new business by investing time into figuring out the best way to do that by actually doing it. With a hands-on approach he built a business that helps hundreds of gym and studio owners turn leads into clients. He gives you his lead to client sales system and much more, right now. Take Aways from this Episode How to go from lead to client Is there a negative stigma attached to selling Qualify your prospects Scripts are training wheels Where you may be losing your prospects
Oct 18, 2022
1 hr 25 min

Tattoos allow you to express yourself externally. They meld with you and become part of who you are. Isn’t that what your business should be too? Clint White wrote a book titled “Tattoos not Brands” to describe his concept that tattoos give you more freedom than a brand does. Start by expressing your mission and vision in your business first instead of locking yourself into a brand that might not fit the reason for starting the business. Take Aways from this Episode Tattoo vs. Brand The 4 P’s of business How Covid has changed the fitness market forever What your clients want out of your business
Oct 4, 2022
38 min

You didn’t open your training studio to do bookkeeping, payroll, marketing and admin. You love what you do and that’s what you want to spend your time doing, but those business duties are essential to keep your business running. How do make sure that they are taken care of and don’t take you away from doing what you love? You delegate them. We discuss some of the best and worst ways to do that. Laura Munkholm is a former D1 Volleyball player and now the CEO of Wally software. She has been in the fitness industry for a majority of her life from managing studios to designing software to help studios run better. She shares her insights on the industry and some of the solutions that have worked for studio owners. Take Aways from this Episode How to overcome software intimidation Do you know what problem you are solving for your client What metrics do you need to track Is your sales process too automation heavy Knowing your client’s personality can dramatically increase your retention
Sep 20, 2022
49 min

Who is the hero in your story, you or your client? Most don’t have to ask, your branding tells them. Your branding needs to tell a story your ideal client wants to hear. Naomi Gee is Brand Strategist and Designer, a Website Designer and a StoryBrand Certified Guide who has helped hundreds of small business owners tune in their marketing to their ideal client’s frequency. But branding has become a catch all, nebulas term. We break down what it is, isn’t and how to use it to tell a story that makes your ideal client the hero. Be sure to join our FB group MiFB Podcast and get immediate access to a Free 15 call with Naomi. Take Aways from this Episode Who should be the hero in your branding story What is your List of 3 Where is the weakness in your branding Have you embraced your weird Setting up a system for Canva Reposting and the algorithm Reshaping your client’s thinking
Sep 7, 2022
50 min

Are you doing $5000 a month in supplement sales? If you’re not this is the episode for you. Supplements and training are the peanut butter and jelly of the fitness world. Then why is it so hard to sell supplements to your clients? We know it will improve their results, experience and retention, but do they know? Are we educating them correctly? Bob Thompson has a system that educates and bakes the supplements into the on-boarding process that has worked for him countless times. He has owned multiple clubs and is currently running his franchise. We talk about supplements and franchising, pros and cons, what has worked for him and what hasn’t Take Aways from this Episode Shrinking the supplement market How to make supplements your client’s idea The power of on-boarding Discount or not to discount Delivering big profits on your supplement sales.
Aug 23, 2022
49 min

P90X love it or hate it, you can’t deny the impact it had on fitness. Mason Benewald was the producer and director of P90X. An exercise program that changed the face of fitness videos forever. What made it so different and effective at getting people to exercise? It told an entertaining story. Mason shares the importance and impact of creating a story around your training and videos. He also details the different skill set you need to be a rock star on camera. It is much different than training someone in person. Take Aways from this Episode What was different about P90X Why you should insert stories into your training and videos The difference between on-camera verses in-person Stories are the most powerful form of communication
Aug 9, 2022
51 min

A chip on the shoulder to be the best, to come in first, to change more lives. Entrepreneurs have this chip, some will say since birth. It’s the innate desire to fulfill the oath of “All I want to do is the most”. Bob Thompson has this chip and used it to go from training in a client’s basement to building a franchise and a supplement company. Take Aways from this Episode Is is always a natural evolution for trainers to become gym owners? Simple scales All leads are not created equal Dating your prospects Going beyond referrals
Jul 26, 2022
50 min

Marketing is essential to keep your business thriving, but it can be confusing and expensive. My guest this episode Michael Buzinski “Buzz” has some tips that work and are not that expensive. You have to create an ecosystem for your marketing where you are using different platforms that all flow into a singular marketing strategy. We discuss how to do that on this episode. I hope you enjoy my conversation with Buzz on this episode Take Aways from this Episode What’s more important social media or your website. The major difference between search engine verses social media Dating your prospects Organic social media reach verse email marketing reach The difference between growing and scaling
Jul 12, 2022
47 min

Jason DeRose started out as a trainer and has developed into a successful entrepreneur who now owns, 2 training gyms, real estate, including the plaza where his first gym is located and a supplement company that is experiencing explosive growth. I got to know Jason about 7 years ago thru the STS, Secret Trainer Society, the Jason I’ve become to know is a loyal friend and devoted family man. He likes to say he is lucky. You may get lucky once, but Jason has made lucky a habit by being smart, seeing the big picture and acting quickly. He has become a great business man and shares how on this episode. Take Aways from this Episode Being in business with your spouse Changing your model in the Post Covid market The impact of immediate action Building a superstar business by building a superstar team The value of friendship in this industry Going from gym owner to a true entrepreneur
Jun 28, 2022
56 min

Do you think you are more accountable to someone else or yourself? Most are more accountable to other people than we are to ourselves. If this is true then use it to improve your business and hire a coach. Someone who has been where you want to go and done the things you want to do. A quality coach will give your structure, goals, action plans and hope, not hype. I sought out a coach who gave me all of these things and helped me to help my business grow. I was impressed with his skill, system and passion. His mission and vision lined up perfectly with those of the podcast. “Helping fitness business owners learn the key drivers to move their business and lives forward” so I’m proud to announce I am joining forces with Dan and Elite coaching. We are not Gurus, but fitness business owners helping other fitness business owners. You’ll get a chance to get to know Dan on this episode as he shares his insights on the business of fitness and what it takes for yours to succeed. Be sure to listen for a special offer from Dan exclusively for my listeners and join our Facebook Group “MiFB Podcast” and become part of a community of great trainers who are becoming great business owners. It’s free to join and you can grab a free copy of Best Organic Marketing Strategies. Take Aways from this Episode Separating the real coaches from the fake We are more accountable to other people than we are to ourselves What is your business’s DNA? Systems run business, people run systems The 20% that creates the 80% Is that a people problem or a process problem? Leadership and management are not the same.
Jun 14, 2022
36 min
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